Location:
ARGENTINA
Client:
LA VELOZ DEL NORTE
INdustry:
tourism
PROJECT:
Consulting & Rebranding
We collaborate closely with employees and employers, gathering insights from across the company to inform our rebranding process. By analysing this feedback, we develop a clear brief for the rebranding project, guided by the company’s core values and goals. Our streamlined approach ensures a straightforward implementation, resulting in a cohesive and impactful new brand identity.
Comprehensive Branding Guide
Our branding book offers comprehensive guidance for implementing the new brand, providing clients with full control for future applications. With this resource, clients can confidently apply the brand across various communication channels for La Veloz del Norte.
What we did
We undertook an intensive branding project for a company situated in the northern region of Argentina. Our journey began with in-depth interviews with employees, seeking insights and perspectives to inform our approach. Through meticulous research and creative exploration, we revitalised the brand identity and spirit of La Veloz del Norte.
Strategic analysis
In the analysis phase, we dive deep into understanding the brand’s essence, values, and target audience. Through comprehensive research and strategic analysis, we uncover valuable insights that serve as the foundation for the brand’s transformation.
Brand identity
Our branding book is a meticulously crafted guide that encapsulates the brand’s essence, vision, and guidelines. It serves as a comprehensive resource for understanding and implementing the brand identity consistently across all touchpoints.
Review & sign off
The delivery phase marks the culmination of our collaboration, where the brand vision comes to life. With careful attention to detail and expert execution, we brought the brand identity to reality across various platforms and channels.
Achieving a lasting brand impact
We elevated a bus travel brand in Argentina through meticulous rebranding. Months of dedicated effort resulted in the creation of a comprehensive branding guide, refining the identity of a company specialising in cross-country bus travel. Our work not only enhanced their image but also fostered deeper connections with travellers, leaving a lasting impact on their audience.
