Location:
ecuador
Client:
guayaquil hospital
industry:
healthcare
project:
consulting & branding
Collaborating closely, we forged a new brand identity that breathed life into their rich legacy. Beyond branding, our work adorned the hospital with vibrant signs, posters, and billboards.
From consultancy to inauguration
Our consultancy extended to the hospital director, and we were privileged to meet President Correa during the hospital’s inauguration, witnessing the brand’s implementation firsthand.
What we've done?
In collaboration with Hospital Guayaquil, we embarked on a transformative journey to redefine its branding and positioning within the community. Through our strategic efforts, we’ve contributed to significant changes that instill a sense of pride among patients and staff alike. We’re honoured to have played a part in this remarkable transformation.
Consulting phase
Our consulting efforts were aimed at aligning the hospital’s mission with strategic initiatives, ensuring that every decision made was a step towards enhancing patient care, operational efficiency, and overall impact on the community.
Strategic branding
The new brand not only adorned the hospital’s exterior but permeated through its culture, instilling a sense of pride and purpose among staff and resonating with the community. This transformation was not merely cosmetic; it was a strategic move to reinforce the hospital’s mission and values, fostering a deeper connection with its audience.
Collaborative work
We fostered a true partnership, recognising that impactful change requires a joint effort. The result was a synergistic blend of creativity, innovation, and shared commitment, ultimately contributing to positive change and leaving a lasting impact on the community and beyond.
Empowering communities
Additionally, we proudly championed social causes, promoting blood donation and fostering awareness of its profound societal benefits. This project exemplifies our commitment to creativity, collaboration, and positive change.